Dan Holdsworth x Audemars Piguet
Project: Vallée de Joux
Client: Audemars Piguet
Year: 2011—Present
Location: Global Advertising Campaign
Use: Print, Digital, Display, Point of Sale, Exhibition
Creative Director: Paul Jarvis / SUPERCULTURE
Producer: Gary Wallis
Publication 'Vallée de Joux'
Commissioned by the watchmaker Audemars Piguet and recorded over a decade in an area known as the coldest place in Switzerland, Holdsworth’s pictures present the valley in romantic sublimity, as if it were as frozen in time as it is in temperature. This volume of photographs is concerned with time in more ways than one: in the late seventeenth century, the art of timekeeping came to the Vallée de Joux. In 1875, Audemars Piguet settled here.
Holdsworth’s work is always informed by an understanding of geology, observations of the climate, and the role of humankind on earth, and has developed a poetic visual vocabulary in which the issue of the nature of time is always palpable.
Dan Holdsworth x Audemars Piguet
Project: Vallée de Joux
Client: Audemars Piguet
Year: 2011—Present
Location: Global Advertising Campaign
Use: Print, Digital, Display, Point of Sale, Exhibition
Creative Director: Paul Jarvis / SUPERCULTURE
Producer: Gary Wallis
Publication 'Vallée de Joux'